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04 May 2008 @ 12:44 pm
An ad for "Hypercane" on the History Channel said this:

"A hypercane is basically a super hurricane."

Does anyone else get bothered by such empty sentences as these?
Current Location: myDorm
Current Mood: perturbed
Current Music: CCTV4
blackberet: cafeblackberet on May 4th, 2008 08:15 pm (UTC)
Aside from the silliness of redefining "hyper" as "super"...I'm all for the evolution of language and all, but here's a case where a word has just been made up unnecessarily. There is no reason not to call it, say, an "extremely large hurricane" except some meteorologist's pretension, and there are other snappy titles out there.
Scary The Davescarythedave on May 4th, 2008 10:48 pm (UTC)
The History Channel's poppiness these days kills me; I'm all for good/creative pitches for your products and shows, but the shows themselves are now about 10 or 20 per cent information with the remainder is what might be called "storytelling," though I think it's more like "showbiz."